The Shilla Duty Free’s new Cosmetic & Perfume store had a euphoric birthday. Korean pop sensations SHINee and Red Velvet visited the Changi Airport Terminal 4 store to inaugurate its alleys and celebrate the opening with a pop concert this November 24th.


Photo credit: The Shilla Duty Free.

After landing in the morning, SHINee and Red Velvet were among the first customers of this new store by Shilla Duty Free. The duty-free store is now the biggest and most spacious Central Cosmetics & Perfumes store in the airport, and the artistes enjoyed the warmth and attentiveness of Shilla’s retail staff.

Of course, the pop stars didn’t come here by chance: SHINee and Red Velvet are The Shilla Duty Free’s Ambassadors, and checking out the new store by themselves was just part of their mission on Terminal 4. Before the Shilla Beauty Concert night, however, they were bombarded by media questions and took the opportunity to compliment the store on its friendly staff and its wide variety of products.


Photo credit: The Shilla Duty Free.

“We hope that everyone will get a chance to shop at Shilla Duty Free too”, said Irene, leader of Red Velvet.

Once the sun went down, and the reflectors came in, over 5,000 fans were screaming during the one-time-only Shilla Beauty Concert at the Suntec Convention Centre. Unlike other concerts, this was a closed event for valued fans and partners (no tickets were directly sold).


Photo credit: The Shilla Duty Free.

The event was opened by solo artiste Eddy Kim with his charming original song “You are So Beautiful”, which first appeared in the popular Korean romance TV drama “Goblin”.


Photo credit: The Shilla Duty Free.

Once Red Velvet arrived, their lively “Red Flavour” was a fan favourite, and after mesmerising the crowd with her tunes and moves, the group had a talk segment where they shared beauty tips coming from specialists in keeping their skin glowing in spite of their busy schedule.


Photo credit: The Shilla Duty Free.

SHINee closed off the two-hour concert in the middle of screams and applause from their fans, first with their performance and then with their recommendations for skincare products and shopping tips.

In the words of Mr Ingyu Han, President of Travel Retail Division, Hotel Shilla, “This concert was an intimate way to show our heartfelt appreciation to all our partners and loyal customers for their support through the year.”

Ms Teo Chew Hoon, Group Senior Vice President of Airside Concessions at Changi Airport Group said: “We are pleased to support our valued partner, The Shilla Duty Free, to organise the concert and create this valuable experience. We look forward to continuing our partnership with more innovative ways to delight our passengers.”


Photo credit: The Shilla Duty Free.

Both of them noted how excited they were about featuring SHINee, Red Velvet, and Eddy Kim to inaugurate the T4 Cosmetics & Perfumes store.

The concert might have been one-night-only, but remember to check for yourself the Central Cosmetics & Perfumes store next time you are waiting in Terminal 4! By the looks of it, this concert was just the start of a new wave of interesting ways Shilla Duty Free and the Changi Airport will delight its customers in the upcoming months.

Did you have the luck to experience this exclusive concert first-hand? Or are you interested in becoming part of Shilla’s club? Join the conversation with Shilla Duty Free’s Facebook, using the hashtags #ShillaBeautyConcert #ShillaDutyFreeSG #ShillaSG.

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