What makes the perfect business website? There are plenty of components you need to consider. As the first port of call for many of your new customers, it’s essential to get it right. In today’s guide, we’re going to go through a few of the most important things that should be on your mind. Let’s take a closer look at your options.
First of all, a simple website that works intuitively is always a better option than something that looks great but is too fussy. Clutter and mess are always a bad choice for a site – particularly if you are a business. Make it easy for people to access the information they want to see, and you should see strong performance and engagement figures.
Make sure you take utmost care in the design and build of your site. It’s a representation of who you are and what you are about, so the image is critical. The slightest spelling mistake or incorrect navigation can lead to people questioning your professionalism. Be cautious, and test everything. A professional website development company should be a high priority if you can’t build a perfect site yourself.
The length of time you have to grab attention varies from source to source. But, the principle remains – you need to explain your USP straight away, or people will leave. So, it’s important to look at the speed of your site – how long does it take to load? Anything more than a few seconds will have an impact on your visits. Also, think about how you present your headlines and logos. Can your audience tell who you are and what you do immediately? If not, keep working on it until it is crystal clear.
Easy to read
Makes sure every word on your site is easy to read. You have to consider those using smaller devices such as smartphones, too. The more people have to squint, the less attention they will pay to what you are saying. Everyone has different levels of vision, and inclusiveness needs to be on your mind.
Write better copy
The words you use on the page are integral to the design. We recommend working out what you want to say and developing the site around that, rather than the other way around. Every word has to be of use to your visitor, so be ruthless when it comes to editing. You should also make sure your grammar and spelling are perfect – nothing else will do.
CTAs – or call to actions – should be an essential part of your website design. It’s a way of getting your visitors to take the particular action you want them to take. So, it could be persuading them to buy something, or sign up to your mailing list. Call to actions are reasonably easy to set up, but you will have to test them to see which ones work and which do not.
We hope this guide has helped – let us know your thoughts in the comments section below!Tags: call to actions grab attention professional website development Write better copy