A New Smell by Issey Miyake

Fragrances are incredibly subjective; one woman's body odour can be another woman's Saturday Night come-hither scent and no one knows this better than Issey Miyake, who is going green for his latest fragrance. The creatively titled, a scent by issey miyake, takes a page from the cedar forests of Japan and is designed to inspire breezy serenity.

To be specific, the scent - which was concocted by famed perfumer Daphné Bugey - is distinctly laced with citrus and cedar. It also counts French verbena, jasmine and galbanum as part of its make-up.

If you may recall, Issey Miyake's last endeavour in the olfactory business was 17 years ago and it resulted in the wildly successful L'Eau d'Issey, so expect this sequel to titillate more than a few noses.