Shopping, like many things are becoming e-commerce based these days. Everybody wants convenience and time saving. There are a number of online help that shoppers can use to achieve this, and SheFinds Media is one of them. The concept behind SheFinds is to help women shop more efficiently online. It is a blog network and buying guide. It includes MomFinds and quite recently, they launched BrideFinds. They publish editorial content which features click-to-buy items, and they serve a specific vertical audience.
SheFinds, generates over USD1 million in annual revenue. What’s even more amazing is that it has been profitable almost every year since Michelle Madhok founded it in 2004. The initial aim is to be a one-stop shop for women’s shopping needs and they were able to accomplish all that and more. It has raised USD1.3 million in funding, despite competition. They try to differentiate itself by generating revenue advertising, affiliate channels, product placement, and all the while featuring quality content.
Now with the recent addition, BrideFinds, which is a shopping guide for brides to be, they have another vertical market to cater to, featuring online sales and deals. It makes it so much easier for shoppers to follow deals and events. The content of Bridefinds includes everything from flower girl dresses to satin wedding shoes, practically everything you need for a fabulous wedding. It makes us wonder, what’s next for SheFind?
[Source: techcrunch.com]
