After the debut fall 2010 campaign which was ‘80s in retrospect, Proenza Schouler’s second ad campaign is geared towards the ‘90s. Using the creative juices of Belgian photographer Willy Vanderperre, Proenza Schouler gave the label a softer feel in the spring collection which is also the new direction for the label.
Photo credit: proenzaschouler.com
The ad campaign stars Australia’s new rising star, Julia Nobis and Dutch newcomer, Melissa Tammerijn. These beauties created a picture of femininity and style. Which we believe should be able to depict the essence of the brand. It is after all a modern luxury women’s wear and accessories label.
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